The certification is the result of a lively and cooperative effort among a coalition of change-makers, brands, farmers, ranchers, nonprofits and scientists, all with a clear goal: to pave the way to an agricultural future focused on enriching the soil, while valuing people and animals. Our approach does not aim to supplant existing organic standards, but instead provides detailed guidance on how producers can establish and implement a regenerative organic framework that builds soil health.The need is clear: “Conventional agriculture” is harming the planet, exposing people to toxic chemicals, and causing unnecessary suffering to animals that support the system. Just as alarming is the fact that the earth’s topsoil is degrading and eroding at an alarming rate: Scientists predict that current industrial farming practices and deforestation will eliminate topsoil within 60 years. As grim as this picture looks, the promise of regenerative organic agriculture is not only a process that can rebuild critically needed topsoil, but also one that potentially sequesters carbon at the same time. In 2014, research by Rodale Institute estimated that if current crop acreage and pastureland shifted to regenerative organic practices, 100% of annual global CO2 emissions could be sequestered in the soil.