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Patagonia Provisions in Modern Farmer

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Patagonia Provisions in Modern Farmer
Our Wild Sockeye Salmon was featured as a recommended item to "stock a cellar" in the fall issue of modernfarmer.com.

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Patagonia Founder Yvon Chouinard Fights the Food Industry

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Patagonia Founder Yvon Chouinard Fights the Food Industry

Yvon Chouinard reinvented the ice ax, developed the first wetsuits to include sustainable merino wool, and built the Patagonia clothing company from a few pairs of canvas shorts in 1973 to the $600 million business it is today. Now Chouinard has another ambition: He wants to sell you a piece of fish.

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More than jerky: Patagonia expands in food

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More than jerky: Patagonia expands in food

The purveyor of fly-fishing gear now offers salmon-in-a-pouch. Up next: grains and more.

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Since Rose Marcario joined Patagonia six years ago, the badass-by-nature company has tripled its profits. And no, it hasn't sold its soul.

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Since Rose Marcario joined Patagonia six years ago, the badass-by-nature company has tripled its profits. And no, it hasn't sold its soul.

A FastCompany interview with Rose Marcario about the culture of Patagonia, which includes curiosity, self-examination and innovation.

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Patagonia's new CEO: 'You should build a product that lasts'

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Patagonia's new CEO: 'You should build a product that lasts'

Rose Marcario talks about the future of the company, its culture and making sure profits also help the environment.

Everyday businesses all over the world hope – nay, pray – that you will make another impulse decision and buy their product. After all, it’s how they make money. Yet there is one company that’s doing the exact opposite.

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